Do Vale Guillaume, Collin-Lachaud Isabelle, and Lecocq Xavier. “Pivoting to Manage the Integration of Two Initially Separate Business Models: The Case of the Digital Transformation of Established Retailers”. M@n@gement 27, no. 4 (September 30, 2024): 81-95. Accessed December 1, 2024. https://management-aims.com/index.php/mgmt/article/view/9046.