Playful learning as a driver of intersubjective sensemaking in management education

Keywords: Management learning, Intersubjective sensemaking, Intersubjectivity, Playful learning

Abstract

Sensemaking constitutes a central component of managerial work and, as such, represents a key issue for management education. This study examines a playful pedagogical device implemented in a strategic management course. It draws on a qualitative analysis combining in situ observations, semi-structured interviews, and reflective reports. The findings show that this device stimulates intersubjective sensemaking through dynamics of self-expression, discussion of representations, and construction of shared understanding. Four complementary dimensions underpin this process: a structuring yet open framework, a close instructor–student relationship, grounding in students’ representations and experiences, and mediation through playful and creative materials. These dimensions generate and sustain, to varying degrees, both surprise and ambiguity, while contributing to the establishment of a climate of trust. This tension between destabilization and reassurance appears central to students’ engagement in intersubjective sensemaking within teams. This study contributes to a better understanding of the conditions under which intersubjective sensemaking emerges in a playful learning context. It also offers practical implications for instructors and higher education institutions.

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Author Biographies

Anne-Ryslène Zaoual, Artois University, Lille Économie Management (LEM) – UMR CNRS 9221, Arras, France

Anne-Ryslène Zaoual is an associate professor in management and strategy at Artois University (France). Her research examines sustainability-related issues, including inclusion and the circular economy, with a focus on practices across diverse organizational and territorial contexts. She is also interested in pedagogical innovation in management education. Her work has been published in journals such as California Management Review, Revue française de gestion, and Finance Contrôle Stratégie.

Bénédicte Jamin, Artois University, Lille Économie Management (LEM) – UMR CNRS 9221, Arras, France

Bénédicte Jamin is an associate professor in management at Artois University (France). Her research focuses on managing ambivalence and sensemaking from a strategic perspective in cultural and creative organizations, as well as on pedagogical innovation in higher education. Her work has been presented at international conferences and published in journals such as the International Journal of Arts Management, and Finance Contrôle Stratégie.

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Published
2026-06-26
How to Cite
Zaoual , A.-R., & Jamin , B. (2026). Playful learning as a driver of intersubjective sensemaking in management education. M@n@gement, 29(2), 33–59. https://doi.org/10.37725/mgmt.2026.10462
Section
Business Voice