New Venture Competitive Strategies and Performance: An Empirical Study

Authors

  • Francisco García Lillo Universidad de Alicante, Departamento de Organización de Empresas
  • Bartolomé Marco Lajara Universidad de Alicante, Departamento de Organización de Empresas

Abstract

This paper presents the results of a survey of 74 owner-managed small companies in Alicante (Spain), ex-ploring the existence and performance implications of new venture competitive strategies. A factor analytic pro-cedure and cluster analysis confirmed the existence of multiple strategies which new venture firms follow. Four strategic clusters of firms were uncovered: 1/ Differentiation, 2/ Innovation, 3/ Product Offering, and 4/ Aggressive Growth with Narrow Special Products. A Scheffé posteriori contrast test revealed different “performance patterns” between these clusters.

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Published

2002-06-01

How to Cite

García Lillo , F., & Lajara , B. M. (2002). New Venture Competitive Strategies and Performance: An Empirical Study. M@n@gement, 5(2), 127–145. Retrieved from https://management-aims.com/index.php/mgmt/article/view/4174

Issue

Volume 5, Issue 2 (2002)

Section

Original Research Articles

Categories

License

Copyright (c) 2002 Francisco García Lillo, Bartolomé Marco Lajara

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Authors retain copyright of their work, with first publication rights granted to the AIMS.