Creating Long-Term Relationships with International Stakeholders to Favor Sustainable Open Innovation

  • Marion Neukam Bureau d’économie théorique et appliquée (BETA), Université de Strasbourg, Université de Lorraine, Strasbourg, France; https://orcid.org/0000-0002-8275-3465
  • René Carraz Bureau d’économie théorique et appliquée (BETA), Université de Strasbourg, Université de Lorraine, Strasbourg, France; and Department of Global Innovation Studies, Toyo University, Tokyo, Japan https://orcid.org/0000-0003-0763-6901
  • Sophie Bollinger Bureau d’économie théorique et appliquée (BETA), Université de Strasbourg, Université de Lorraine, Strasbourg, France https://orcid.org/0000-0002-4675-7127
Keywords: Sustainable Open Innovation, Japan, International Business, Long-term Orientation, Stakeholder theory

Abstract

The literature in recent decades has underscored that long-term relationships with international stakeholders are essential for sustainable open innovation (SOI); however, this literature provides little guidance on how such relationships are to be built. This study addresses this gap by examining public and private actors in Japan, who are widely recognized for their ability to create and sustain long-term relationships with international stakeholders. Using a qualitative research approach based on semi-structured interviews with Japanese actors engaged in projects aligned with one or more Sustainable Development Goals, our analysis highlights the pivotal role of technology in fostering successful interactions with international stakeholders. However, challenges such as rigid decision-making processes, limited digitalization, and varying international regulations act as barriers to this process. Hence, this study underscores as well the importance of human capital in aligning internal processes with external dynamics and ensuring the longevity of these relationships. By shedding light on how firms worldwide can cultivate long-term engagement with international stakeholders, this research advances the literature on SOI and offers practical recommendations for businesses as well as policymakers.

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Author Biographies

Marion Neukam, Bureau d’économie théorique et appliquée (BETA), Université de Strasbourg, Université de Lorraine, Strasbourg, France;

Marion Neukam is an associate professor at the Faculty of Economics and Management and the BETA laboratory (research center on theoretical and applied economics) of the University of Strasbourg, France. Her research falls at the intersection of international and innovation management. Key areas of interest are CSR strategies and their impact on the innovation and creative capacity of globally dispersed teams, as well as knowledge and community management and open innovation as further sub-categories of management theories.

René Carraz, Bureau d’économie théorique et appliquée (BETA), Université de Strasbourg, Université de Lorraine, Strasbourg, France; and Department of Global Innovation Studies, Toyo University, Tokyo, Japan

René Carraz is an associate professor in the Department of Global Innovation Studies at Toyo University, Japan. He teaches and conducts research on science, technology, and innovation, focusing on policy, entrepreneurship, and organizational transformation. His recent work explores science and technology policy; university–industry collaboration in Japan; impact finance; urban design; and new methodologies for identifying patent-paper pairs in academic research.

Sophie Bollinger, Bureau d’économie théorique et appliquée (BETA), Université de Strasbourg, Université de Lorraine, Strasbourg, France

Sophie Bollinger is an associate professor at the Faculty of Economics and Management and at the BETA laboratory (Research center on theoretical and applied economics) of the University of Strasbourg, France. Her research focuses on the management of innovation processes across various sectors, with a particular emphasis on how organizations address global and societal challenges. Her studies are centred on the challenges of reconciling strong social objectives with the necessity of financial control. In addition to her academic pursuits, she brings professional experience in the field of auditing, having worked with an international audit firm (PwC). Furthermore, she has contributed to the financial departments of two non-profit organizations.

Published
2025-12-12
How to Cite
Neukam , M., Carraz , R., & Bollinger , S. (2025). Creating Long-Term Relationships with International Stakeholders to Favor Sustainable Open Innovation. M@n@gement, 28(5), 74–88. https://doi.org/10.37725/mgmt.2025.11293