Orchestrating Diversity: Aligning Organisations to Support Social Innovation for Sustainable Agriculture in Sub-Saharan Africa

Keywords: Innovation Support Services, Service Ecosystems, Emergence;, Participatory Guarantee Systems, Inter-organisational alignment

Abstract

Well-organized ecosystems for innovation support services are crucial to accelerate agricultural innovations and to address the Grand Challenges to achieving Sustainable Development Goals. Deepening our understanding of what drives the emergence of service ecosystems is crucial to facilitate their deployment. In this study, we use the service ecosystems framework and focus on organizational alignment dynamics and ecosystem emergence.

We provide an integrated perspective on how agricultural innovation support services are deployed through evolving coordination and institutional arrangements. Considering the specificities of agricultural innovation, we also provide new insights into the role played by hub organisations in their emergence by overcoming the constraints to organizational alignment for value co-creation. Our case study approach is based on semi-structured interviews and analysis of over 5 years of case study data concerning innovative labelling of organic farm products in sub-Saharan Africa. Participatory guarantee systems offer small-scale farmers the opportunity for organic or agroecological certification for national markets. This systemic innovation requires diverse technical, social, and organizational innovations and calls for several innovation support services. Processual analysis through temporal bracketing identified three stages of emergence: preliminary, birth, and growth. We differentiate between constraining factors, which are internal to the ecosystem and its functioning, and external factors, which depend on the context. We also enrich the theory of alignment and its relevance in the Global South in the form of two new constraining factors to alignment: international development projects and end-user demand, and the crucial role of hub organisations.

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Author Biographies

Claire Orbell, Montpellier Research in Management (MRM), University of Montpellier, Montpellier, France; UMR Innovation, Cirad, Montpellier, France

Claire Orbell is a PhD student at Montpellier Research in Management at the University of Montpellier (France) associated to the agricultural research for the sustainable development of tropical and Mediterranean regions (Cirad). She holds a degree in agronomy and oriented her research towards supporting agricultural innovation in the Global South. Specifically, her work focuses on coordination of the organizations supporting systemic social innovations in agriculture, with a focus on agroecological transition and participatory guarantee systems.

Aurélie Toillier, UMR Innovation, Cirad, Montpellier, France

Aurélie Toillier is a senior researcher at Cirad, in management sciences applied to agricultural innovation and capacity development in the context of Southern countries. Her research aims to understand learning processes and organizational dynamics that contribute to innovation capacities. She develops tools and methodologies for capacity assessment and development, in collaboration with professionals engaged in the support of multi-actor innovation projects in a diversity of contexts, mainly in Africa and South-East Asia.

Sophie Mignon, Montpellier Research in Management (MRM), University of Montpellier, Montpellier, France

Sophie Mignon is a senior researcher at Montpellier Research in Management, University of Montpellier (France). Her research focuses on innovation, open innovation, and organizational sustainability. She is actively engaged in interdisciplinary research programmes, notably within the Convergence Institute on Digital Agriculture, as well as in various national and international collaborative projects.

Published
2025-12-19
How to Cite
Orbell , C., Toillier , A., & Mignon , S. (2025). Orchestrating Diversity: Aligning Organisations to Support Social Innovation for Sustainable Agriculture in Sub-Saharan Africa. M@n@gement, 28(5), 27–46. https://doi.org/10.37725/mgmt.2025.11446