Building on visuals: Taking stock and moving ahead

  • Sarah Maire
  • Sébastien Liarte

Abstract

This essay aims to encourage researchers to use visuals related to organizational life as an empirical material per se. Through an overview of visual analysis in management research, we underline methodological stakes to show how they matter in the main current theoretical frameworks. Without being exhaustive, we encourage researchers to develop visual analyses as they provide significant knowledge on multiple phenomena at the individual, organizational and, more globally, macro levels. Furthermore, we consider that with the rise of digital technologies the analysis and publication of this type of empirical research has become more achievable.

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Published
2018-12-01
How to Cite
Maire, S., & Liarte, S. (2018). Building on visuals: Taking stock and moving ahead. M@n@gement, 21(4), 1405-1423. Retrieved from https://management-aims.com/index.php/mgmt/article/view/3800
Section
Original Research Articles