Value Creation and Value Appropriation in Innovative Coopetition Projects

  • Paul Chiambaretto MRM-Montpellier Business School and i3-CRG, Ecole Polytechnique, CNRS, Montpellier, France;
  • Jonathan Maurice TSM-Research, Toulouse Capitole University, CNRS, France;
  • Marc Willinger CEE-M, University of Montpellier, CNRS, INRA, SupAgro, Montpellier, France
Keywords: Coopetition, Value creation, Value appropriation, Innovative coopetition projects, Game theory


This article provides a formal model of the value creation-appropriation dilemma in coopetition for innovation, that is, alliances among competing firms. The model determines the levels of cooperation that maximize the profit of each firm in an innovative coopetition agreement regardless of the number of firms and their respective budget endowments dedicated to the coopetitive project. We answer the following questions: within an innovative coopetition agreement, will the partners cooperate more or less when their budget endowments change? What is the impact on profit? When is it profitable to accept a new partner into the agreement? What happens to the remaining firms when a partner withdraws from the agreement? We show that when the coopetitive budget of the focal firm increases, the focal firm allocates a larger part of this budget to value creation activities and increases its profit. In contrast, when a partnering firm increases its coopetitive budget, the focal firm reduces its budget for value creation activities to maintain a sufficient budget for value appropriation activities. We also show that the addition of a competitor with a large coopetitive budget to the innovative coopetition agreement decreases the cooperation of the focal firm but increases the profit of the initial partnering firms. In contrast, the exit of a partnering firm with a large coopetitive budget from the agreement intensifies the cooperation among the remaining firms but reduces their profit.


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Author Biographies

Paul Chiambaretto, MRM-Montpellier Business School and i3-CRG, Ecole Polytechnique, CNRS, Montpellier, France;

Paul CHIAMBARETTO is an Associate Professor of Strategy and Marketing at Montpellier Business School and Associate Researcher at Ecole Polytechnique. His main research topics include inter-organizational relationships (such as alliances, alliance portfolios and coopetition). Over the years, he has developed a strong expertise in the air and rail transportation industries. His research has been published in ranked journals, such as Research Policy, Long Range Planning, Industrial Marketing Management, International Studies of Management and Organization, M@n@gement, etc. He is also one of the co-editors of the Routledge Companion to Coopetition Strategies. He has been a visiting researcher in several foreign institutions, such as the University of Oxford (UK), Concordia University (Canada) and Umea University (Sweden).

Jonathan Maurice, TSM-Research, Toulouse Capitole University, CNRS, France;

Jonathan MAURICE is an Associate Professor of Management Accounting at Toulouse School of Management, Toulouse Capitole University and member of TSM Research. His research focuses on management control systems and environmental accounting. He is particularly interested in the influences of management control systems on behaviors within and between organizations and how accountants address uncertainty regarding ‘environmental’ accounting numbers. He uses various research methods, such as case studies, interventionist research, meta-analyses, surveys and experiments. He recently published articles regarding the paradox of accounting innovation adoption, such as the ABC costing method, and the reliability of environmental accounting provisions. His ongoing projects investigate the influence of interactive management control tools on cooperation in a horizontal network of organizations and the implementation of an accounting and budgeting risk management system in the public sector.

Marc Willinger, CEE-M, University of Montpellier, CNRS, INRA, SupAgro, Montpellier, France

Marc WILLINGER is a Professor of Economics at the University of Montpellier (UM) and member of the Center for Environmental Economics of Montpellier (CEE-M). His main research area is experimental and behavioral economics. His research mainly relies on laboratory and field experiments to study risk taking and social preferences in the context of social dilemma and asymmetric information. His current research interests include the local adaptation to a risky environment and trading behavior in experimental asset markets with a focus on socially responsible investments.


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How to Cite
Chiambaretto P., Maurice J., & Willinger M. (2020). Value Creation and Value Appropriation in Innovative Coopetition Projects. M@n@gement, 23(2), 20-41.
Original Research Articles