Business Models in Spanish Industry: a Taxonomy-based Efficacy Analysis

  • Cesar Camisón Zornoza Departamento de Administración de Empresas y Marketing
  • Ana Villar-Lopez Departamento de Dirección de Empresas. Juan José Renau Piqueras, Universitat de València, Valencia, Spain
Keywords: Business models, cluster analysis, organizational performance, competitiveness


The present study provides a conceptualization of the business model construct from which a multi-dimensional evaluation tool is developed that provides the basis for drawing up a taxonomy and analysing its comparative efficacy. The empirical data was obtained from a sampling of 159 Spanish business organisations. The cluster analysis revealed the existence of four business models that were designated as “multidivisional”, “integrated”, “hybrid” and “network”. The results also indicate that the adoption of a certain business model is not enough to attain superior performance, highlighting the need to consider other contingent factors.


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How to Cite
Camisón Zornoza, C., & Villar-Lopez, A. (2010). Business Models in Spanish Industry: a Taxonomy-based Efficacy Analysis. M@n@gement, 13(4), 298-317. Retrieved from
Original Research Articles