Couple’s Entrepreneurship: Who Loves Me Follows Me

Keywords: Family business, Decision, Copreneurs, Entrepreneurship, Couple, Leader, Follower


By mobilizing the theoretical field of decision-making and the empirical study of 15 cases, this article highlights and analyzes the recurrence of conjugal interactions leading to the decision to undertake as a couple. The results show that the spouse who initiates the project becomes the ‘leader’, while the other positions himself, more or less voluntarily, as a ‘follower’. This decision-making configuration induces a renunciation on the part of the follower, a follower who remains, still today, overwhelmingly the woman. The discussion considers the potential impact of this specific decision-making process on the future governance of the company, in terms of the distribution of roles and powers, the satisfaction of spouses, but also the choice of partner. The movement of the reflexive cursor in a period prior to the copreneurial installation enriches the field of research, almost unexplored, of the decision to undertake as a couple, opens the way to the study of problems of copreneurship through the innovative prism of events that have occurred before its implementation and offers practitioners new keys to understanding the complex dynamics within which they evolve.


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Author Biography

Amélie Villéger, Institut de recherche en gestion des organisations (IRGO), AE Bordeaux, Bordeaux, France

Amélie Villéger is an HDR lecturer in management science at the university of Bordeaux. She mainly teaches strategic management and organizational theory. Her research focuses on the governance of family businesses. She is the author or co-author of several articles published in scientific journals as well as a book entitled Les indispensables du management en concepts-clés (the essentials of management in key concepts) published by Ellipses.


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How to Cite
Villéger A. (2023). Couple’s Entrepreneurship: Who Loves Me Follows Me. M@n@gement, 26(3), 16-35.
Original Research Articles