Seeing the potentialities at the intersection: A reflection on performativity and processuality mindsets

Abstract

In this paper, we propose to approach performativity and processuality as mindsets. We suggest that researchers interested by or pursuing performative studies should recognize more explicitly the inherent processuality of performativity. After offering broad overviews on performativity and process thinking, we highlight that both mindsets rest on a similar view of reality as processual, and both share a strong commitment to qualitative empirical work. In spite of the differences that exist between the two mindsets—such as their treatment of agency, the place of socio-materiality and their approach to continuity and change—we contend that acknowledging and engaging more directly with processuality benefits performative studies, as it helps these studies to deal with some of the challenges they often face. In doing so, performative studies could refine their analyses of managerial and organizational phenomena and would also increase their contribution to our field.